Green Gold Animation’s Chhota Bheem is widely loved by the masses in India. Since its premier in 2008, it has been topping the ratings chart. The theme and setup of the series is such that it connects with the audience on a personal level. The core values and layout of the series are centric to India; this helps them in personalizing the stories and creating relatability. chhota bheem as an IP is recognized all over the globe. It is perceived as one of the most popular indigenous IPs. In an exclusive conversation with Anvita Prasad, AVP and Head of Licensing & Merchandising, 绿金动画 we discuss the aesthetics of collaborating with an 快速消费品 brand.

• What according to you are the benefits of collaborating with an 快速消费品 brand being a 许可/representative of an IP?

 

• What is the selection criterion in terms of selecting the appropriate licensee for your IP?

• What is your impression of the emerging trends in the licensing sector in accordance with 快速消费品 products?