Heel & Buckle London revolutionizes the footwear segment

沙善艾莉亚,执行董事谈论他的小组,脚跟和扣品牌伦敦和berleigh。
Heel & Buckle London revolutionizes the footwear segment

沙善艾莉亚,执行董事谈论他的小组,脚跟和扣品牌伦敦和berleigh。

告诉我们关于脚跟和扣的旅程。另外,告诉我们关于Store- berleigh

Heel & Buckle London was launched in the year 2011 as a bespoke studio in London’s Hampstead, and since its inception, it had one overriding objective: to bring to its customers, footwear that is distinctive not just in terms of its style and look, but also with regards to quality. Heel & Buckle London is an exquisite line featuring shoes for men and women that offers suave, style and elegance incorporating superior craftsmanship with comfort.

Berleigh is a multi-designer store which houses the finest collection of luxury shoes and accessories for men & women from celebrated international brands. The team at Berleigh makes it a point to ensure that every brand carried by them has a history of using the finest materials while crafting their products. berleigh houses Magnanni & Andres Sendra from Spain, Duke + Dexter from UK and 脚跟和扣伦敦 and Schutz from Brazil.

什么是你的品牌根据你的优势是什么?

Heel & Buckle London strives to provide the best quality footwear styles for men and women of today who are well travelled and aware about fine quality footwear. The brand offers exclusive services like shoe cleaning & Prive since it strives at giving an attentive customer service to enhance the customer’s shopping experience. Prive service is an exquisite and exclusive home shopping & styling service that is accompanied by a fashion styling expert at the consumers preferred location.

该品牌的精心整理,收集按照其运行是基于这些市场周到的预测普遍趋势的市场。 ESTA的一个例子是,在像印度市场运作良好的靴子可能无法在孟买做的很好。因此,品牌推介大风格的靴子专为像德里市场。该品牌的另一个优势是风格使每一个禁止畅销产品独家风格不重复。

什么是您的品牌在未来五年的愿景?

Heel & Buckle London’s vision is to grow in the online space and make the brand available across India and internationally.

告诉我们你的启动和退出价位和目标组(TG)

Starting price points of Heel & Buckle London for women is INR 2,990 - 9,990 and for men is INR 7,990 - 13,990. The brand caters to the quintessentially stylish man and woman of today who is, personality & trend-conscious, the collection boasts of timeless classic additions that are a must feature in everyone’s wardrobe.

请问是什么启发了你推出脚跟和扣在目前市场鞋类的差距?

We are looking forward to bridging the gap for good quality trendy styles and make them easily available to the Indian market which currently is a very challenging task, but getting the right products and catering it to the right audience is the perfect key for our market. It is also important to have the research done well before curating the collection to the market we cater to. We work on making Heel & Buckle London consistent across majority marketing channels. That’s how we aim to develop an instinctive gut feeling in our customers.

消费者是如何演变的行为在鞋类业务?

鞋类市场主要是由消费趋势决定的。印度的印度时装零售市场在最近几年出现了若干显著的变化,国家的指示哪些发展的时装零售市场。印度人现在见多识广,熟悉市场上现有的产品。有我们做国际品牌的随手可用的印度客户谁也逐步演变为时尚和对时尚的实验更加开放的今天的消费者精通和熟悉国际潮流趋势,并适应国际时尚快速的语句。为设计师而舒适的鞋和运动服装在女性或男性运动鞋一直都被Bolstering机会鞋类销售的不断增长的需求。

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