零售的领先品牌联接牌行列

对拥有一个位娱乐内容的不断增长的酷爱,肯定推动了品牌许可和销售行业在印度从而使之达到超过$ 700亿元的身价......
Retail’s leading brands join licensing bandwagon

对拥有一个位娱乐内容的不断增长的酷爱,肯定助长了 品牌授权 和销售行业在印度从而使之达到700多十亿$价值。总市场的一大馅饼(约80%)是由人物授权和娱乐内容为主。这就是甜蜜点在于两个授权和许可。

定角色许可的身材,生产商和零售商过多涌向各地成为跨类别的热门人物授权,从而在行业内创造了一个标志。举例来说,HM国际的众多身份之一是背到学校类别和bioworld最大的持牌全球知名的T恤最大的持牌人之一。但什么是常见的事实是,大多数许可都是使用一些新品牌 品牌授权 作为一项战略,以使他们的存在感觉在零售生态系统。初步建立品牌只涉及企业的许可,例如阿文德组有像Aeropostale的和路易品牌菲利普给国家和依赖铺平了道路,像凯特品牌说啥纽约。

是什么让“品牌”进军牌?

60%在印度的人口超过是35岁以下,其中50%左右是25品牌意识的消费者,尤其是年轻人的需求岁以下,已不容争辩加速了品牌的业务增长信号许可在印度。鉴于超级消费者谁是品牌意识和受全球性的内容,该品牌在印度市场的许可与接受高档品牌采取相称步骤,挖掘这一群体的消费者,并成为他们的一站式购物目的地的改变不断变化的抱负需求。而品牌授权成为有效的零售战略。

Such a strategy not only allows the brand to keep the existing consumers glued to it, but also helps it woo all new set of consumers in an efficient manner. Of late, ayurvedic products brand Biotique has inked pact with Disney to launch Disney characters inspired products for kids. Talking about brand’s focus to develop the best products with natural Ayurvedic ingredients, Vinita Jain, Chairperson & Managing Director, Biotique said, “Our aim is to bring together the best of both brands -- biotique’s expertise in the skin & hair care segment and the emotional connect kids and families share with Disney, through their great stories, wonderful characters and engaging products.” Taking similar initiatives, 畅销书 has launched two capsule collections with Disney (Star Wars and Captain America) for Jack & Jones. “With JACK & JONES, we continue to offer products which align with the varied interests of our customers. Limited edition capsule collections have worked excellently for JACK & JONES and we hope to replicate the same success with the CIVIL WAR collection,” asserted 维尼特高塔姆, Country Head, 畅销书印度.

品牌是如何受益?

这里的前提条件是,所建立的品牌授权下开展的战略,而不是去为全面收集限量版的胶囊系列。这不仅使品牌在市场的边缘通过货币化许可属性/字符的力量,这也有利于他们在这个意义上,一个适当的媒体发布会在胶囊收集的情况下可选。清浊相同,奇特拉johri,副总裁布拉德福德体育下注app表示,“这种做法让零售商提供了两全其美。他们不仅通过这种胶囊系列达到更广泛的消费群,同时也是许可的收集是作为整个收藏的一小部分,而不是它占据了整个范围。”

前进的道路 As India moves towards welcoming newer global properties, the standard of licensing business is bound to rise; credits to the involvement of established brands in L&M industry that will not only offer consumers more options, but also organize the industry which is dealing with issues as counterfeit and parallel market.

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