从一本杂志开始，法国时尚品牌 嘉人Marie Claire 而扩展到各个环节，生活方式是其中之一已设定的基准。其在印度的零售市场产生涟漪，品牌正在印度市场上豪赌。启动：法国品牌，跨越全国28个市场，啮合并与世界各地的90名多万妇女所连接。作为一本杂志，嘉人嘉人Marie Claire是真正贴近妇女和品牌遵循与现代妇女及其福祉的愿望沿着去的口头禅。
什么设置它除了？ Headquartered in France, Marie Claire’s brand licensing efforts are helmed by Roberto Bre, the director and board member of Private Collection & Co. In his words, “嘉人Marie Claireis working with local companies in India who also understand the differences in terms of cultures, because you can have colour, perception which would be different in different areas of the countries, but also sizing and shapes can be different.
按类别分类 Each category is unique, but the goal is similar – sufficing the fashion needs of modern woman. And with presence marked in apparel (with Harpa), jewellery (Rubans), sunglasses (Optiline), salon & wellness academy (B2C网络s LLP) and latest watches (Flipkart), Marie Claire is aiming to multiply their revenue proposition. According to Bre, “For generations 嘉人Marie Claire brand has captivated women with its smart, trend setter, stylish and great appetite for life.
这种哲学 嘉人Marie Claire will be reflected in the Marie Claire lifestyle range, thus taking the engagement with our clients in India to the next level.” Operating on franchise owned, franchise operated model for salons, Marie Claire aims to have 20 unisex salons in next 3 years, shared Vandana Bhardwaj, Director, Marie Claire Salon & Wellness India. The brand would initially focus on major metros, Tier 1, Tier 2 cities before expanding its footprint to smaller towns. In words of Amiteshwar Grover, Managing Director of Epic Brands, who is the apparel licensee for Marie Claire, "Our revenues have jumped by 25 per cent with 嘉人Marie Claire."Initially Epic 牌s started 零售业 在线许可范围。展望未来，现在是侦察机会进入与玛丽克莱尔牌服装收集砖和砂浆的格式。
讲类似的路线 jatin沙阿optiline眼镜的董事总经理 - 为法国品牌眼镜许可saidthat他们正在寻找的价值主张通过 嘉人Marie Claire 执照。在市场突破，品牌授权找到它的理由在印度市场的“去到”零售战略，潜力相比，全球市场是巨大的。不用说，这个杂志品牌已经有效地货币化上的可用机会。